Beyonce Knowles has just signed a deal with Coty Inc. to produce her own perfume. The fragrance is scheduled to launch in spring in the Americas and worldwide in fall 2010.
She has been the face of perfumes by Tommy Hilfiger and Emporio Armani, however this is Beyonce’s first foray into creating her own perfume. Coty’s line up of celebrity perfumes now includes Jennifer Lopez, Halle Berry, Faith Hill, Tim McGraw, Sarah Jessica Parker, Gwen Stefani, Celine Dion, Kylie Minogue, Kimora Lee Simmons, Kate Moss, Shania Twain, Victoria Beckham and David Beckham.
In addition to a huge advertising campaign, Beyonce will do personal appearances to support the fragrance. She says:
For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.
I think I would purchase it would you????? 

LOVES IT!